
34% Increase in Tour Bookings During Peak Season
A leading Hawaii tour operator needed to reach tourists immediately upon arrival — before competitors could capture their attention. Their digital advertising was reaching people before they landed, but not at the critical decision-making moment when visitors were settling into their hotels.
JPG Media deployed a coordinated campaign across 8 Waikiki hotel digital screens and 2 mobile billboard routes covering the airport-to-hotel corridor. The hotel screens ran 15-second video ads in lobby and elevator areas, while mobile billboards created brand recognition during the airport transfer.
"The combination of hotel screens and mobile billboards created a surround-sound effect for tourists. By the time they called us, they'd already seen our brand three or four times."
— Marketing Director, Hawaii Tour Operator
